An introBeing a visual thinker puts you in good company, company of geniuses like Einstein, Alexander Graham Bell, Thomas Edison and inventor Nikola Tesla. Einstein's description indicates that visual thinking is active, not passive. He also believed that the words and numbers — as they are written or spoken — did not play a significant role in his thinking process. So...let's draw, have fun and be creative.
WHAT is visual thinking
Visual thinking uses drawing to help explain ideas or solve problems. Then communicates these ideas far and wide to create broad consensus.
WHY use visual thinking
First, because it makes information easier for audiences to engage. Second, visual thinking’s process of curating, organizing and refining information leads to clearer, more memorable insights. It’s a nice metaphor for strategy.
WHO can use visual thinking
Everyone. Visual thinking can be use in every role in every industry or walk of life. A lot of people get hung up on 'not being able' to draw. As kids, we loved to draw—where did that go?
HOW to use visual thinking
Learning visual language is just like learning a written language. You have to start with an alphabet, then builds into words and phrases, and then ideas. We already know a basic visual alphabet (lines, shapes, cursive, caps), and this provides all the tools we need to build that into a complex language in which we’re fluent.
WHEN to use visual thinking
At any meeting, training, classess, public speech. I’ve used visual thinking in formal presentations, internal brainstorms, at conferences and marketing materials. The idea is to rethink how we look at information, so there are no rules about when and how you apply this approach.
Do you have any experience with visual thinking? How did it help you work through a problem or communicate a new idea? You have never work with visual thinking and you want to try? Tell me about it, write to me.